Values act as our compass to put us back on course every single day, so that day after day, we're moving in the direction that takes us closer and closer to our definition of the "best" life we could possibly live. The "best" is your own ideal, but generally as you get closer to this ideal, you'll enjoy increasingly positive shades of "better" even if you never reach "best." And this makes sense because many results in life exist on a continuum. There are some discrete entities like being married or not married, but your health, financial status, relationship intimacy, and level of happiness are generally continuous, meaning that they can gradually get better or worse. It seems reasonable that more health, happiness, wealth, intimacy, inner peace, love, etc. is better than less.